Focused Eye Care runs a lot of radio, and one of the secrets to radio success is keeping it fresh and interesting. We use female and male VO – and occasionally the doctors – and a compo of 15-, 30- and 60-second spots. Play to listen.
We “road-blocked” Sundays on several radio station with this spot, knowing the target audience was inclined to Sunday listening, then sat back as the client fielded phone calls and emails on Mondays and Tuesdays. Play to listen.
Casey Holt started out in radio sales, but he didn’t sell time – he sold ideas. He has written, produced – and sometimes voiced – dozens of radio spots, and nobody does it better. (Maybe as well, but not better…) Play to listen.
Back in his radio days, Casey Holt added lyrics to a piece of production music, carved it into several versions, sang it out with air talent Cindy Beals Brooks, and pumped up the volume for the craziest gas station in the nation. Play to listen.